ID God: How They Reel You In

For most college students, getting hold of a fake id has nearly become one of the most accepted trends in today’s society. At nearly every “party school” in America, students are using fake identification as their golden ticket to purchase alcohol and get into bars/clubs. With such easy access to something that could provide you with the most memorable college experiences of your life time, why not get one? With one website in particular, idgod.com, college students can have a new fake id shipped their way within a manner of minutes and a few clicks on their laptop. This website uses rhetorical appeals to reel young adults in and convince them that getting a fake id will make their lives a lot more exciting and fun. As soon as you open their webpage, the first thing you see is a wallpaper image of young adults partying in a club. They are dancing and by the looks of it they are having the time of their lives. This image prompts consumers to think that they can achieve that same happiness with the purchase of their product. This ties into the fallacy of popularity and the idea that if everyone is having fun with a fake id, you will too if you purchase one.The website also highlights how spring break is near which pressures consumers into wanting to buy it before their vacation time approaches. The website also uses the rhetorical appeal of ethos by establishing credibility and authority with their customers. On the website, it states how IDGOD is the number one trusted fake ID website worldwide. I mean how more credible can you get? For those thinking about all the college parties and alcohol they can have access to, they have came to the right place. The website makes statements like these so consumers can feel a sense of reliability on the website to provide them with high quality fake IDs. When ordering something as risky as a fake id, quality and credibility go hand and hand as important factors to consider for the consumer. Another statement that is found on IDGOD’s homepage is “Don’t wait another minute. Make it easier for you and your friends and get a fake id like them. Start living today!”. This uses the rhetorical appeal of pathos by playing with emotions and making their consumers want to feel included with others. Don’t be the reason why your friends can’t go to the bar, get a fake id today! You don’t want to be the party pooper and feel guilty for ruining the clubbing plans with your friends, all because you don’t have a fake id. I also found it rather deceiving how the website completely ignores all of the legal trouble one can get him/herself into if caught with this type of fraudulent identification. Instead, the website attempts to make their consumers feel more secure by explaining how they offer anonymous payment methods through Bitcoin or Western Union. In my opinion, IDGOD does a rather excellent job at attracting customer and selling their products. After all, why turn down the chance to have the time of your life?